Virtual Assistants for Restaurants and Hospitality Businesses: Why Hire One and What They Do

Managers belong on the floor, not stuck in the back office. A virtual assistant handles reservations, reviews, schedules and invoices from behind the scenes.

Managers belong on the floor, not stuck in the back office. A virtual assistant handles reservations, reviews, schedules and invoices from behind the scenes.

Virtual Assistant gives restaurants, cafes, caterers and hotels a dedicated virtual assistant from $240 a month. You choose the role and the hours, and a US account manager matches you within 1 to 3 business days.

The problem a virtual assistant solves

Restaurant margins are tight and managers are stretched. Reviews go unanswered, event inquiries wait, supplier invoices pile up and social accounts go quiet, because the priority is always the guests in front of you.

What a normal week looks like with an assistant

Your assistant answers booking and event inquiries, replies to reviews and keeps your hours and menus correct across listings. They post on social media, enter invoices and prepare staff schedules for approval, so managers can stay on the floor.

The work to hand off first

  • Reservation and catering inquiries
  • Review replies on Google and Yelp
  • Social media posts and menu updates
  • Vendor invoices and inventory sheets
  • Staff schedule updates
  • Event and private dining bookings

Your assistant already knows or will learn your tools, including OpenTable, Toast, Square, Yelp, Instagram. See more on our page for virtual assistants for restaurants and hospitality businesses.

Which assistant to hire

Customer Service Assistant

A customer service assistant handles reservations, event inquiries and messages.

You leave the support queue. Routine questions are handled for you, and only the unusual ones reach you, with a summary attached.

  • Tag, prioritize and route tickets
  • Point buyers to the right product or plan
  • Answer calls using your business name and script
  • Process returns and refunds under your rules

Customer service assistant packages start at $240 a month for 20 hours. Hire a customer service assistant for your business.

Social Media Assistant

A social media assistant posts specials and events and replies to comments.

Followers get answers. Comments and messages get replies, which keeps conversations and potential customers from going cold.

  • Send you the plan for approval before anything goes live
  • Design posts in Canva using your brand kit
  • Use Meta Business Suite, Later, Buffer or Hootsuite
  • Pass sales inquiries on to you quickly

Paid ads are handled by the Digital Marketing Assistant. Social media assistant packages start at $280 a month for 20 hours. Hire a social media assistant for your business.

Bookkeeping Assistant

A bookkeeping assistant enters supplier invoices and reconciles daily sales.

You always know where you stand. Current books and a monthly report show your profit, your cash and what you are owed, without waiting for tax season.

  • Categorize transactions in QuickBooks Online, Xero, FreshBooks or Wave
  • Send payment reminders and track overdue accounts
  • Track due dates so nothing is paid late
  • Organize year-end files for your CPA

Tax returns and tax advice stay with your CPA or enrolled agent. Bookkeeping assistant packages start at $320 a month for 20 hours. Hire a bookkeeping assistant for your business.

What it costs for restaurants and hospitality businesses

You pay the same clear price wherever you are, and you see the exact total before you order. Skilled VA prices for the roles above:

  • Customer Service Assistant: $240 for 20 hours, $456 for 40 hours or $864 for 80 hours a month
  • Social Media Assistant: $280 for 20 hours, $532 for 40 hours or $1,008 for 80 hours a month
  • Bookkeeping Assistant: $320 for 20 hours, $608 for 40 hours or $1,152 for 80 hours a month

Senior Specialists, with 5+ years in the field, cost 35% more. US-Based Specialists, who live and work in the United States, cost 90% more. If you would rather not commit to a monthly package, pay-as-you-go hours start at $14.40 an hour and stay valid for 90 days.

Why hire your assistant from Virtual Assistant

Your assistant works remotely and keeps the business hours of your time zone. You get a person who learns your business, with a team behind them when something needs fixing.

  • Cover the hours you need: Add evening and weekend coverage or a US business phone number, or choose a full-time shift.
  • Design and scheduling together: One person handles the plan, the graphics, the posting and the replies, so you only give one set of instructions.
  • Works alongside your CPA: Your CPA or enrolled agent gets exactly what they need, with the books kept ready all year.
  • NDA and secure access: Every assistant signs an NDA, and logins go through a secure vault, never by email.
  • A dedicated assistant: You work with one person who learns your business, not whoever is free in a shared pool.
  • Start in 1 to 3 business days: Most clients are matched within 1 to 3 business days of payment, or within 24 hours with rush onboarding.

A virtual assistant or an in-house hire?

An in-house hire makes sense when the job needs someone physically on site. For work done on a screen or a phone, a virtual assistant usually costs far less, because you pay only for working hours, with no recruiting, desk, equipment or payroll taxes to arrange. You can also start with 20 hours a month and grow, instead of committing to a full-time salary before you know how much work there is.

How to get started this week

  • Build your package: choose a role, your hours and an experience level, and see your price straight away
  • Pay your itemized invoice by card or crypto
  • Your US account manager matches you within 1 to 3 business days and runs your kickoff call
  • Your assistant starts on a written checklist of your first tasks for your business

Frequently asked questions

Still unsure? Open the chat and ask an account manager directly.

Can an assistant reply to Google and Yelp reviews?

Yes. Your assistant replies in your voice with rules you approve, and sends complaints that need your attention straight to you.

Which virtual assistant should restaurants, cafes, caterers and hotels hire first?

Many should start with a customer service assistant. A customer service assistant handles reservations, event inquiries and messages.

How much does a virtual assistant cost for restaurants and hospitality businesses?

Monthly packages for the roles in this guide start at $240 for 20 hours at the Skilled VA level. Pay-as-you-go hours and one-time projects are also available.

Will my assistant work my business hours?

Yes. Choose your time zone on the order form, and your assistant works your business hours. You can add evening and weekend coverage.

Can I hire an assistant who lives in the United States?

Yes. Choose the US-Based Specialist level when your clients or contracts require someone in the United States.

How fast can my assistant start?

Most clients are matched within 1 to 3 business days of payment. Add rush onboarding to start within 24 hours.

What if my assistant is not a good fit?

Tell your account manager, and we match you with a different assistant at no extra cost.

Related guides

Hire a virtual assistant for restaurants and hospitality businesses this week

Hire a VA