Prospecting is the job everyone knows matters and nobody has time for. A lead generation virtual assistant does the consistent, daily work that fills a pipeline: research, outreach and follow-up.
Building Prospect Lists
Your assistant researches companies and decision-makers that match your ideal customer, finds verified contact details and exports clean lists to your CRM or spreadsheet. Sources include LinkedIn, industry directories, trade show attendee lists and Google Maps for local businesses.
Outreach That Gets Replies
- Cold calling from a US business number, with your script and qualifying questions
- Cold email sequences sent and tracked in your outreach tool
- LinkedIn prospecting: connection requests and follow-up messages from your profile
- Instagram DMs for consumer brands and creators
Appointment Setting
When a prospect is interested, your assistant books the meeting straight into your calendar, sends the invite and confirms the day before. Fewer no-shows, more conversations.
CRM Hygiene
A pipeline is only useful if the CRM is current. Your assistant logs every call and email, updates deal stages, merges duplicates and cleans up messy CRM databases. After a trade show, they enter every badge scan and business card within days, not months. Our assistants know HubSpot, Salesforce, GoHighLevel and Pipedrive.
Industries That Hire Lead Gen VAs
- Real estate agents and wholesalers calling expired listings and seller leads
- Solar and home improvement companies booking estimates
- B2B software and services firms booking demos
- Insurance agencies and financial advisors filling their review calendars
- Agencies and consultants filling a discovery-call pipeline
Pricing and Results
Lead Generation & Cold Calling packages start at $260 a month for 20 hours at the Skilled VA level. Most teams start with 40 to 80 hours a month so the assistant can call every day. Add a US business number for $25 a month. You get a weekly activity report with dials, conversations and meetings booked. See lead generation packages.