Virtual Assistants for Real Estate Agents and Brokers: Why Hire One and What They Do

Agents earn money with clients, not with data entry. A real estate virtual assistant takes on the listing admin, transaction paperwork and lead follow-up.

Agents earn money with clients, not with data entry. A real estate virtual assistant takes on the listing admin, transaction paperwork and lead follow-up.

Virtual Assistant gives real estate agents, teams and brokerages a dedicated virtual assistant from $260 a month. You choose the role and the hours, and a US account manager matches you within 1 to 3 business days.

The problem a virtual assistant solves

When you are busy showing homes, new leads wait and your CRM falls behind. When business slows down, you have no pipeline, because the follow-up never happened. A transaction with missed deadlines adds even more stress.

What a normal week looks like with an assistant

Your assistant enters and updates listings, runs a checklist for every transaction and tracks deadlines. New leads get a call or text, your CRM gets updated and old leads get follow-up. Your social posts go out and showings get scheduled while you stay with clients.

The work to hand off first

  • Transaction coordination from contract to close
  • MLS listing input and photo coordination
  • Lead follow-up and CRM updates
  • Showing scheduling and feedback requests
  • Social media posts and just-listed graphics
  • Client gifts, reviews and past-client outreach

Your assistant already knows or will learn your tools, including Follow Up Boss, kvCORE, Dotloop, SkySlope, Canva. See more on our page for virtual assistants for real estate agents and brokers.

Which assistant to hire

Real Estate Assistant

A real estate assistant handles MLS input, transaction coordination, CRM updates and ISA follow-up.

Deals stay on track. Deadlines and documents are tracked from contract to close, so fewer things get missed.

  • Coordinate photos and listing details
  • Call and text new leads
  • Track deadlines and send reminders
  • Keep records up to date in AppFolio

Licensed activities stay with you, and your broker remains responsible for compliance. Real estate assistant packages start at $280 a month for 20 hours. Hire a real estate assistant for your business.

Social Media Assistant

A social media assistant turns listings and sales into a steady stream of posts.

You show up every week. A planned calendar keeps your accounts active, even in the weeks you are too busy to think about posting.

  • Build a monthly content calendar around your offers
  • Write captions in your voice
  • Keep your bios and links current
  • Report monthly on what is working

Paid ads are handled by the Digital Marketing Assistant. Social media assistant packages start at $280 a month for 20 hours. Hire a social media assistant for your business.

Lead Generation Assistant

A lead generation assistant calls expired, FSBO and old leads using your scripts.

Old leads get worked. Leads that went quiet get consistent follow-up instead of sitting in the CRM.

  • Build targeted lists using tools like Apollo and LinkedIn Sales Navigator
  • Run LinkedIn outreach
  • Pass hot leads to you straight away
  • Update HubSpot, Salesforce, Pipedrive or Close after each touch

You remain responsible for TCPA compliance in your campaigns. Lead generation assistant packages start at $260 a month for 20 hours. Hire a lead generation assistant for your business.

What stays with you

Unlicensed assistants handle admin, marketing and coordination. Licensed activities stay with you, and your broker remains responsible for compliance.

What it costs for real estate agents and brokers

You pay the same clear price wherever you are, and you see the exact total before you order. Skilled VA prices for the roles above:

  • Real Estate Assistant: $280 for 20 hours, $532 for 40 hours or $1,008 for 80 hours a month
  • Social Media Assistant: $280 for 20 hours, $532 for 40 hours or $1,008 for 80 hours a month
  • Lead Generation Assistant: $260 for 20 hours, $494 for 40 hours or $936 for 80 hours a month

Senior Specialists, with 5+ years in the field, cost 35% more. US-Based Specialists, who live and work in the United States, cost 90% more. If you would rather not commit to a monthly package, pay-as-you-go hours start at $15.60 an hour and stay valid for 90 days.

Why hire your assistant from Virtual Assistant

Your assistant works remotely and keeps the business hours of your time zone. You get a person who learns your business, with a team behind them when something needs fixing.

  • Grows with your production: Start with listings and your CRM, then add ISA calls or transaction coordination.
  • You approve before it posts: The calendar comes to you first, so nothing goes out that does not sound like you.
  • Your rules are followed: Assistants follow your scripts, your Do Not Call list and calling-hour limits.
  • Clear prices, no lock-in: See your exact price before you order. Month-to-month packages can be cancelled any time, and unused hours roll over within your package limit.
  • A US account manager: One person matches you, runs your kickoff call and stays your contact if anything needs fixing.
  • Free replacement: If your assistant is not the right fit, we match you with a different one at no extra cost.

A virtual assistant or an in-house hire?

An in-house hire makes sense when the job needs someone physically on site. For work done on a screen or a phone, a virtual assistant usually costs far less, because you pay only for working hours, with no recruiting, desk, equipment or payroll taxes to arrange. You can also start with 20 hours a month and grow, instead of committing to a full-time salary before you know how much work there is.

How to get started this week

  • Build your package: choose a role, your hours and an experience level, and see your price straight away
  • Pay your itemized invoice by card or crypto
  • Your US account manager matches you within 1 to 3 business days and runs your kickoff call
  • Your assistant starts on a written checklist of your first tasks for your business

Frequently asked questions

Still unsure? Open the chat and ask an account manager directly.

Can an unlicensed assistant work on my listings?

Yes, for administrative and marketing tasks such as data entry, scheduling and posts. Licensed activity stays with you, under your broker's rules.

Which virtual assistant should real estate agents, teams and brokerages hire first?

Many should start with a real estate assistant. A real estate assistant handles MLS input, transaction coordination, CRM updates and ISA follow-up.

How much does a virtual assistant cost for real estate agents and brokers?

Monthly packages for the roles in this guide start at $260 for 20 hours at the Skilled VA level. Pay-as-you-go hours and one-time projects are also available.

Will my assistant work my business hours?

Yes. Choose your time zone on the order form, and your assistant works your business hours. You can add evening and weekend coverage.

Can I hire an assistant who lives in the United States?

Yes. Choose the US-Based Specialist level when your clients or contracts require someone in the United States.

How fast can my assistant start?

Most clients are matched within 1 to 3 business days of payment. Add rush onboarding to start within 24 hours.

What if my assistant is not a good fit?

Tell your account manager, and we match you with a different assistant at no extra cost.

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