Can a virtual assistant post directly to my Instagram account?

Yes.

Yes. Add your assistant as a user in Meta Business Suite or your scheduling tool instead of sharing your password. They schedule posts, reply to comments and messages and report on results, and you can remove their access at any time.

Below is what a Social Media Assistant does, what it costs and how to hire one this week.

What Your Social Media Assistant Handles

Best for brands, coaches, local businesses and creators. Typical work includes:

  • Monthly content calendar planning
  • Post design in Canva with your brand kit
  • Scheduling on Instagram, Facebook, LinkedIn, TikTok and X
  • Comment and direct message replies
  • Hashtag and trend research

They already work in tools like Canva, Buffer, Sprout Social and Meta Business Suite. See the full Social Media Assistant page for every task.

Social Media Assistant Prices

Our current monthly prices for a Social Media Assistant at the Skilled VA level. They are the same in every state.

  • Starter, 20 hours a month: $280 ($14.00 an hour)
  • Growth, 40 hours a month: $532 ($13.30 an hour)
  • Professional, 80 hours a month: $1,008 ($12.60 an hour)
  • Full-Time Dedicated, 160 hours a month: $1,904 ($11.90 an hour)

A Senior Specialist starts at $378 a month and a US-Based Specialist at $532. Prepay 3, 6 or 12 months to save up to 12%. Build your package to see your exact price.

How to Get Started

  • Build your package: pick the role, hours and experience level and see the price
  • Pay the itemized invoice by card or crypto
  • Your account manager contacts you within one business day, and most assistants are matched within 1 to 3 business days
  • Share access through the vault and give your first tasks

For the bigger picture, read our full guide: Social Media Virtual Assistants: Canva Graphics, Scheduling, Podcasts and Newsletters.

Frequently asked questions

Still unsure? Open the chat and ask an account manager directly.

Can a virtual assistant post directly to my Instagram account?

Yes. Add your assistant as a user in Meta Business Suite or your scheduling tool instead of sharing your password. They schedule posts, reply to comments and messages and report on results, and you can remove their access at any time.

How much does a Social Media Assistant cost?

Social Media Assistant packages start at $280 a month for 20 hours at the Skilled VA level ($14.00 an hour). The price is the same in every state, and bigger packages lower the hourly rate.

How quickly can my assistant start?

Most clients are matched within 1 to 3 business days of payment. Add rush onboarding and we start within 24 hours.

Related guides

Start with 20 hours and grow from there.

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